WHAT IS Swiftsave?
SwiftSave is an all-in-one financial management app that simplifies digital banking with seamless account management, money transfers, withdrawals, bill payments, and mobile recharges. Users can easily update card details, transfer funds, pay bills, and manage beneficiaries for streamlined transactions. With a secure and user-friendly interface, SwiftSave ensures fast, efficient, and hassle-free banking.
MY ROLE
UX Designer & Researcher
Tools
Project Duration:
4 Months
Project overview
How it works: key features
Account and Card
Easily view and manage multiple bank accounts in one place. Users can check available balances, account numbers, and branch details instantly, ensuring quick access to essential financial information.
Electricity Bill
With just a tap on “Pay the bill,” users can complete their payment instantly, making bill settlement fast, transparent, and hassle-free.
Internet Bill
Easily manage and pay your internet bills with a clear breakdown of charges, billing period, and provider details. The intuitive layout ensures quick reviews and instant payments no more delays or switching between platforms. Stay connected effortlessly.
Money Transfer
Send money quickly and securely with a simple, step-by-step flow. Users can select recipients, enter amounts, and complete transfers in seconds whether for personal or business needs. Fast, reliable, and seamless transactions, anytime, anywhere.
Phase #2
*
Phase #2
*
Phase #2
Define
Research
Understanding Financial Needs and Pain Points.
7 out of 10
Found account management confusing and time-consuming.
10 users
Faced difficulties in quickly transferring funds or paying bills.
4 out of 10 users
Abandoned financial tasks due to a lack of easy access to necessary features.
95 seconds
The average time spent navigating through different banking apps, with some users taking up to 2.5 minutes just to find basic functions.
Every 4th user
rated their banking experience as poor due to delays and inefficiencies.
8 out of 10 users
wanted an all-in-one banking platform for easy fund transfers and payments.
1
6 out of 10 users
found traditional bank apps overwhelming and not user-friendly.
2
3 out of 10 users
did not trust existing banking platforms due to poor user experience and security concerns.
3
7 out of 10 users
felt that managing beneficiaries and recurring transactions was too complicated.
4
Crucial Insights from Research
User Persona
Phase #3
*
Phase #3
*
Phase #2
Ideate
User Flow
Empathy Map
Phase #1
*
Phase #1
*
Phase #1
Empathize
the problem
Traditional Banking is Complex and Time-Consuming.
Managing finances through traditional banking methods can be inefficient, requiring multiple steps for basic transactions.
Users experience delays in transferring funds, withdrawing money, and paying bills, often requiring physical visits or multiple verifications.
Slow Transactions and Payments
Updating account details, managing cards, and tracking transactions can be cumbersome without a centralized platform.
Lack of Seamless Account Management
Organizing and managing beneficiaries for frequent transactions is inefficient, making money transfers slower and less convenient.
Manual Beneficiary Management
The challenge is to simplify banking, speed up transactions, automate beneficiary management, and ensure security while enhancing user experience.
Where is the Challenge?
Build a secure, responsive, and intuitive fintech platform that centralizes account management, automates transactions, and streamlines payments. Implement fast fund transfers, seamless bill payments, real-time transaction tracking, and beneficiary organization to reduce delays and improve efficiency.
solution
End User
Our target Audience is the Age of 18 - 60 people.
Phase #4
*
Phase #4
*
Phase #2
Design
Style Guide
Components
1
Icons & illustrations
2
Mid-Fidelity Wireframe
The mid-fidelity wireframe outlines the core layout, structure, and user flow of SwiftSave without focusing on final visuals. It highlights key functionalities like account overview, money transfer, bill payments, and navigation ensuring usability, clarity, and a smooth user experience before moving to high-fidelity design.
Usability Testing
To evaluate how easily users can navigate and complete core tasks in the SwiftSave app, including account management, money transfers, and bill payments.
Participants
Total Users: 8
User Types: Freelancers, Small Business Owners, Working Professionals
Device Tested: Mobile (iOS/Android)
Tasks Tested
View account balance and details
Transfer money to a beneficiary
Pay an electricity bill
Add a new beneficiary
View transaction history
Key Metrics & Results
Final Hi-Fi Designs
Onboarding Screens
Credit Card Bill Payment Screens
Electric Bill Screens
Internet Bill Screens
Mobile Recharge Screens
Exchange Money Screens
Money Transfer Screens
Withdraw Money Screens
Impact
Let’s talk Impact!
Transforming financial tasks into a faster, smoother experience.
After redesigning SwiftSave based on user research and testing, we conducted a usability test with real users using the improved prototype. Here's what changed:
What did I learn?
Users feel more in control when information is structured clearlysimple UI choices can drastically improve trust and usability.
Designing for clarity builds confidence
Frequent usability testing helped catch small issues before they became major blockers, improving both speed and efficiency.
Test early, test often
Observing how users interact with the product revealed hidden patterns and real needs that surveys alone couldn’t capture.
User behavior is insight gold
Currently, this case study is under construction for tablet and mobile views and is only available on desktop view.
WHAT IS Swiftsave?
SwiftSave is an all-in-one financial management app that simplifies digital banking with seamless account management, money transfers, withdrawals, bill payments, and mobile recharges. Users can easily update card details, transfer funds, pay bills, and manage beneficiaries for streamlined transactions. With a secure and user-friendly interface, SwiftSave ensures fast, efficient, and hassle-free banking.
MY ROLE
UX Designer & Researcher
Tools
Project Duration:
4 Months
Project overview
How it works: key features
Account and Card
Easily view and manage multiple bank accounts in one place. Users can check available balances, account numbers, and branch details instantly, ensuring quick access to essential financial information.
Electricity Bill
With just a tap on “Pay the bill,” users can complete their payment instantly, making bill settlement fast, transparent, and hassle-free.
Internet Bill
Easily manage and pay your internet bills with a clear breakdown of charges, billing period, and provider details. The intuitive layout ensures quick reviews and instant payments no more delays or switching between platforms. Stay connected effortlessly.
Money Transfer
Send money quickly and securely with a simple, step-by-step flow. Users can select recipients, enter amounts, and complete transfers in seconds whether for personal or business needs. Fast, reliable, and seamless transactions, anytime, anywhere.
Phase #1
*
Phase #1
*
Phase #1
Empathize
the problem
Traditional Banking is Complex and Time-Consuming.
Managing finances through traditional banking methods can be inefficient, requiring multiple steps for basic transactions.
Users experience delays in transferring funds, withdrawing money, and paying bills, often requiring physical visits or multiple verifications.
Slow Transactions and Payments
Updating account details, managing cards, and tracking transactions can be cumbersome without a centralized platform.
Lack of Seamless Account Management
Organizing and managing beneficiaries for frequent transactions is inefficient, making money transfers slower and less convenient.
Manual Beneficiary Management
The challenge is to simplify banking, speed up transactions, automate beneficiary management, and ensure security while enhancing user experience.
Where is the Challenge?
Build a secure, responsive, and intuitive fintech platform that centralizes account management, automates transactions, and streamlines payments. Implement fast fund transfers, seamless bill payments, real-time transaction tracking, and beneficiary organization to reduce delays and improve efficiency.
solution
End User
Our target Audience is the Age of 18 - 60 people.
Phase #2
*
Phase #2
*
Phase #2
Define
Research
Understanding Financial Needs and Pain Points.
7 out of 10
Found account management confusing and time-consuming.
10 users
Faced difficulties in quickly transferring funds or paying bills.
4 out of 10 users
Abandoned financial tasks due to a lack of easy access to necessary features.
95 seconds
The average time spent navigating through different banking apps, with some users taking up to 2.5 minutes just to find basic functions.
Every 4th user
rated their banking experience as poor due to delays and inefficiencies.
8 out of 10 users
wanted an all-in-one banking platform for easy fund transfers and payments.
1
6 out of 10 users
found traditional bank apps overwhelming and not user-friendly.
2
3 out of 10 users
did not trust existing banking platforms due to poor user experience and security concerns.
3
7 out of 10 users
felt that managing beneficiaries and recurring transactions was too complicated.
4
Crucial Insights from Research
User Persona
Phase #3
*
Phase #3
*
Phase #2
Ideate
User Flow
Empathy Map
Phase #4
*
Phase #4
*
Phase #2
Design
Style Guide
Components
1
Icons & illustrations
2
Mid-Fidelity Wireframe
The mid-fidelity wireframe outlines the core layout, structure, and user flow of SwiftSave without focusing on final visuals. It highlights key functionalities like account overview, money transfer, bill payments, and navigation ensuring usability, clarity, and a smooth user experience before moving to high-fidelity design.
Usability Testing
To evaluate how easily users can navigate and complete core tasks in the SwiftSave app, including account management, money transfers, and bill payments.
Participants
Total Users: 8
User Types: Freelancers, Small Business Owners, Working Professionals
Device Tested: Mobile (iOS/Android)
Tasks Tested
View account balance and details
Transfer money to a beneficiary
Pay an electricity bill
Add a new beneficiary
View transaction history
Key Metrics & Results
Final Hi-Fi Designs
Onboarding Screens
Credit Card Bill Payment Screens
Electric Bill Screens
Internet Bill Screens
Mobile Recharge Screens
Exchange Money Screens
Money Transfer Screens
Withdraw Money Screens
Impact
Let’s talk Impact!
Transforming financial tasks into a faster, smoother experience.
After redesigning SwiftSave based on user research and testing, we conducted a usability test with real users using the improved prototype. Here's what changed:
What did I learn?
Users feel more in control when information is structured clearlysimple UI choices can drastically improve trust and usability.
Designing for clarity builds confidence
Frequent usability testing helped catch small issues before they became major blockers, improving both speed and efficiency.
Test early, test often
Observing how users interact with the product revealed hidden patterns and real needs that surveys alone couldn’t capture.
User behavior is insight gold